Hey guys! Make sure you read Jeremy’s blog post on Huffington Post UK entitled Only When Everyone Gets Behind Sustainability Will We See Change Really Happen, and retweet/share with your friends. Here’s an excerpt:
I’m not a crier. I don’t cry in real life. Yet when I’m watching a good film, I can be easily turned into a blubbering mess. And I’m not alone. I have friends who couldn’t bring themselves to see my first major movie, War Horse, because they didn’t want watch horses in pain – even after I’d explained that, on set, the horses were treated better than the actors. Films are just films, after all…. Or are they?
Since the release of the film Blood Diamond, the percentage of conflict diamonds on the market has been said to have dropped from 15% to as little as 1%. In 1993, Philadelphia, a movie about homophobia and the AIDS crisis, became the twelfth highest grossing film in the US. It made homosexuality and HIV/AIDS subjects that people no longer needed to be afraid of talking about. Just six weeks after the 2004 release of Supersize Me, McDonalds changed its portion sizes worldwide.
Films can change our perceptions, the way we live and think. They move us. They make us laugh, cry and empathize. A film really can change the world.
The film industry, and Hollywood in particular, have a reputation for shallowness and vanity and yet, it gives me goose bumps when I see a film with a true moral conscience.
I love film, as you can probably tell by now, and have been incredibly lucky to have been able to work as an actor in the film industry. One of the other privileges of working in film is the opportunity to work with charities. This is something I’ve been very selective about. Nothing makes me cringe more than watching an actor talk about a cause from a script, something their agent has maybe set up, that even with the best of intentions from everyone involved, fails to come across as genuine. It’s hard to say no to good causes but I looked hard find the ones I was genuinely passionate about. This is where I discovered an organization called tve, standing for Television for the Environment.